Nemanja Aleksic Interview - Make your users happy, make them your advocates

Hey WordPress aficionados, we are back with yet another interesting talk from our Pirate Interviews series. This time, its Nemanja Aleksic from ManageWP who will share his take on the WordPress  community, hosting, and the WordPress market  in general. The topics are diverse, so you should not miss this one.But before that, dont forget to check out our last interview with Adrian Spiac from TranslatePress on how to build and promote a product in the WordPress space. Moreover, if you want to get more inspiration from WordPress experts and business owners, dont leave until you go through our entire section of interviews with beautiful WordPress folks.As for Nemanja, its his turn today to tell us his insights on building and growing with our CMS. We actually met Nemanja at the most recent WordCamp Bucharest edition and we invited him to a casual interview, which we did between speakers presentations.Nemanja is a WordCamp speaker himself, though he wasnt speaking that day in Bucharest . He is a product marketer at ManageWP and GoDaddy and is in love with the WordPress community, which is actually the reason why he started a career and remained loyal to our CMS during all this time.Heres Nemanja Aleksic sharing how he went from a developer to a support guy and then a marketer, and how the best marketing consists of telling the truth and not trying to sell mist, as they call it in Serbia. WordCamps takeaways, hosting business read further for an overall view of the WordPress community. Or just watch it because we have a video version, too (open the embedded tweet to the right to see all the answers).#WCBuc was one of the few #WordCamps where @kouteki_ wasnt organizing, speaking, or volunteering.So, we asked him for an interview.He spoke about #WordPress, #hosting, and some really exciting stuff around site migration.Question 1: How did you get started with WordPress? pic.twitter.com/uDjshwuG0Q ThemeIsle (@ThemeIsle) October 27, 2018 How did you get started with Wor dPress?Nemanja Aleksic:As many others did, I started freelancing back in the 2000s. I was looking for a change of career and I was always good with computers, even from ZX Spectrum. I was always messing with things, breaking stuff. So when I realized that I could make this a career, I started first working with Joomla (I know, I know, Im sorry), but at some point when WordPress started to get off, I got introduced to the WordPress community and I was blown away and then I switched over to WordPress as CMS of my choice.Did the community make you switch?  Nemanja Aleksic:Yes, yes. Because there was so much more content out there, so many people were willing to help, so much more advice, so much more everything, which is even today the biggest trend of WordPress.You love computers and programming, but right now youre a marketer. How?Nemanja Aleksic:Yeah, its a strange choice cause I always said that Ill never do three things in life: support (because I hate dealing with disgruntled p eople), public speaking (because Im terrible with crowds), and marketing (because I hate selling mist, as we say in Serbia). But it turns out that I got the opportunity to get deeper in WordPress by joining ManageWP, a company that was founded back in 2010.There, a learned a lot about WordPress and through my work in the support team I started profiling myself as somebody whos got a good emotional experience and I realized that marketing is something thats pretty good for me in the sense where Im more of a no-bullshit kind of guy, with a focus on product marketing. So the actual stuff that we can build and how do we promote it to users, as opposed to just taking something and selling it.Youre back in Bucharest after 24 years. How has it changed?Nemanja Aleksic:Its been really exciting, I was here in 1994 so I worked with a lot of Romanian people. I remember, when I was a kid, we were on a winter holiday and we actually watched when Ceausescu was taken down. So it was a direct feed i n Belgrade.When I came to Romania (to Bucharest, actually) in 1994, I saw that youd started this transition; people were still poor but the optimism was seen on every corner. Now Im happy to see that you made a long way since then so people are healthier, happier, and they have more means to live and succeed, so Im really happy for you guys.What about the Romanian WordPress community?Nemanja Aleksic:So the first time Ive heard about the Romanian community was actually in Bulgaria, at WordCamp Europe. There was a big community meeting where a lot of people were asking about how to kickstart their communities and how to help put together the first WordCamps. And right about at the same time as we were looking to start WordCamp Belgrade, there was a group of people from Bucharest who were asking the exact same questions for WordCamp Bucharest. And fast-forward one year, we got the first WordCamp Belgrade and first WordCamp Bucharest.You guys are doing great and the community is growing and I think the best thing that I like is there is a lot of collaboration between the regional communities and you can see a lot of faces in different countries, at different WordCamps, meaning that theres a lot of collaboration between us.Does offering maintenance or hosting services beat building themes/plugins?Nemanja Aleksic:From a company perspective, hosting business is probably better in the long run because, if we look at it like this, people start as freelancers or building websites. So thats a feast and famine cycle: you gotta work to get paid. You stop working, you stop getting paid. So the first step is, you get into some sort of a maintenance contract and you get recurring revenue without having to actually work on the time.But then, theres the next step where you actually create a product it could be a theme, a plugin, hosting or something else but then there is the logical next step. The only problem that I currently see is that there is a great volume of low-quali ty themes and plugins, so getting into the market is very hard right now.We got the situation where the whole market is getting consolidated meaning there are fewer and fewer great companies but they are producing more themes; on the other end, there is a ton of low-quality plugins that might be good, but they are not supported well, they dont have a big enough team and they will probably end up being abandoned one year from now.Can a hosting business guarantee you financial stability?Nemanja Aleksic:I wouldnt say go for hosting because people need to think about providing solutions, not features. You need to focus on what customers need. If a coffee shop down the street needs a website, it doesnt mean you just have to put up a website and youre done. You actually need to help them put up their online presence and then maintain. So, in that sense, you become their right hand, their expert and thats a much healthier relationship for both you and them.Tell us one thing you learned fro m WordCamps that helped you very much either professionally or personally.Nemanja Aleksic:To ask questions. The most beautiful thing about WordCamps are not the talks per se or the swag (even though many will tell you the swag is awesome) but the fact that you have so many different profiles in the room and you sit right next to them. You just need to introduce yourself and ask a question and that person will give you an honest answer 99% of the time (at least in the WordPress community).They might not be a better developer than you are but they might know a thing or two that you dont know. They might help you with the business side of things because the one reason I started doing talks at WordCamps because I realized Im not that good of a developer and, by switching to ManageWP, I stopped coding entirely. But more importantly, there are a lot of development talks but not a lot of business talks.So we have a situation where people who know how to create really good websites end up c harging 50 euros for them. Which is terrible because they will give up, they will switch to being a chef in a restaurant or something else and well lose a good developer.So getting your business in a good shape and getting it off the ground is just as important as creating good websites.Who is doing incredible things in the WordPress space right now?Nemanja Aleksic:Well, I will always nominate our team but, in reality, we are currently trying to tackle one thing and thats like get the capability where you can migrate your website from staging to live and to a local host and back without having to lose any information. Its something that weve been working on and right now we managed to create the ability to migrate from your local host computer to a live server and back without having any application on the desktop. So its all done for browser.The next step for us is to create a database emerging functionality where you can have a live e-commerce website that you can clone to a stagi ng area; do some stuff like an update or something and then clone it back without losing all the orders that you had in the meantime.But if I have to nominate somebody else, I would say Health Check. Im really excited about the whole project. Its basically a plugin that enables you to troubleshoot your website and to create a series of recommendations like what do you need to do to improve your website even if its breaking down like this is the individual component like a plugin or line of code thats actually breaking. Its still in the early stages so it tends to break the website as much as fix it but if the community gets it off the ground, that would be a fantastic asset for everybody because everybody will be able to use it.Whats the one marketing strategy that always proves to be efficient when you want to promote a product?Nemanja Aleksic:In the WordPress space, I would say utilizing the user base and the community. If we look at other conferences and other communities, its m uch more us versus them mentality. So you have the companies versus the attendees, who are the users.In our community, there is a lot more mix; these two groups are intertwined so users are at the same time both the service providers, speakers, and organizers. We realized early on, if we can put up a quality product and make our users happy, they will amplify your message tenfold.So right now, what were seeing for ManageWP is, we get spikes in traffic, spikes in sign-ups from different locales, different countries. We didnt do anything but then we realized somebody held a talk on efficient website management and they said oh, we love ManageWP, you should try it out. Were investing zero efforts directly but, on our end, what we are doing is to make that promise to the users and to keep up our end of the deal and they are telling everybody about it.So make your users happy, make them your advocates. That would be my advice. Nemanja Aleksic (@kouteki_) #interviewed at ThemeIsle - on #c ommunity and #marketing. #WordPress Click To Tweet That sums up our Nemanja Aleksic interview. If you have any questions for him, please leave them in the comments section. Also, if you have any suggestions for who we should talk to next, feel free to give us some names, as well!Free guide5 Essential Tips to Speed Up Your WordPress SiteReduce your loading time by even 50-80% just by following simple tips.

Free Essays on Loreal

L’Orà ©al: La coloration - Tendances parmi les jeunes - Authors: Nicole BRANDL Wilma HUPPERTZ Linn Camilla SYLTA Maja LECHTMAN Tobias SCHOMACHER Table of Contents 1 INTRODUCTION 2 1.1 METHODOLOGY 3 2 RESULTS OF THE SURVEY 4 2.2 RESULTS: WITH COLOURATION 4 2.3 RESULTS – WITHOUT COLOURATION 9 3 LIMITATIONS OF THE STUDY 13 4 RECOMMENDATIONS AND CONCLUSIONS 13 4.1 PRICE POLITICS 14 4.2 PRODUCT FEATURES AND PACKAGING 14 4.3 PROMOTION 15 4.4 PLACE/DISTRIBUTION 15 5 APPENDIX 16 5.1 APPENDIX A: QUESTIONNAIRE AVEC COLORATION 16 5.2 APPENDIX B: QUESTIONNAIRE SANS COLORATION 20 5.3 APPENDIX C: STATISTICS 22 1 Introduction Teenagers around the world are becoming more and more concerned about their looks. They shop for their own trendy clothes because it is getting increasingly important to wear the latest fashion. Furthermore, there is a growing number of younger and younger children colouring their hair, often with the permission of their parents. The question, which arises from this, is: Why do adolescents pay more attention to their appearance than in past years? The answer is difficult to find because it is complicated to reveal psychological motivations. Nevertheless, considering the extraordinarily high importance of means of mass communication like TV and Radio, the influence of the media on young people is, without doubt, immense. Moreover, it is probable that the commercials of big companies with a widespread reputation are, in some way, responsible for the above-mentioned movement. That is why more and more firms in the clothing industry as well as those concentrated on the marketing of beaut y products start developing strategies to take advantage of this efficient way of influencing a broad part of the population in order to attract the younger target group. Being aware of the new trend, L’Orà ©al commissioned this study about â€Å"Tendencies among adolescents concerning hair co... Free Essays on Loreal Free Essays on Loreal L’Orà ©al: La coloration - Tendances parmi les jeunes - Authors: Nicole BRANDL Wilma HUPPERTZ Linn Camilla SYLTA Maja LECHTMAN Tobias SCHOMACHER Table of Contents 1 INTRODUCTION 2 1.1 METHODOLOGY 3 2 RESULTS OF THE SURVEY 4 2.2 RESULTS: WITH COLOURATION 4 2.3 RESULTS – WITHOUT COLOURATION 9 3 LIMITATIONS OF THE STUDY 13 4 RECOMMENDATIONS AND CONCLUSIONS 13 4.1 PRICE POLITICS 14 4.2 PRODUCT FEATURES AND PACKAGING 14 4.3 PROMOTION 15 4.4 PLACE/DISTRIBUTION 15 5 APPENDIX 16 5.1 APPENDIX A: QUESTIONNAIRE AVEC COLORATION 16 5.2 APPENDIX B: QUESTIONNAIRE SANS COLORATION 20 5.3 APPENDIX C: STATISTICS 22 1 Introduction Teenagers around the world are becoming more and more concerned about their looks. They shop for their own trendy clothes because it is getting increasingly important to wear the latest fashion. Furthermore, there is a growing number of younger and younger children colouring their hair, often with the permission of their parents. The question, which arises from this, is: Why do adolescents pay more attention to their appearance than in past years? The answer is difficult to find because it is complicated to reveal psychological motivations. Nevertheless, considering the extraordinarily high importance of means of mass communication like TV and Radio, the influence of the media on young people is, without doubt, immense. Moreover, it is probable that the commercials of big companies with a widespread reputation are, in some way, responsible for the above-mentioned movement. That is why more and more firms in the clothing industry as well as those concentrated on the marketing of beaut y products start developing strategies to take advantage of this efficient way of influencing a broad part of the population in order to attract the younger target group. Being aware of the new trend, L’Orà ©al commissioned this study about â€Å"Tendencies among adolescents concerning hair co...

Malala Yousafzai and Her Leadership Style Assignment

Malala Yousafzai and Her Leadership Style - Assignment Example The author of the paper tells that Malala Yousafzai was nominated for the Nobel peace prize in 2013 and 2014, winning it in the latter year, and becoming the youngest noble winner. In her push in promoting education for the girl child, she has exhibited several leadership styles. The three main leadership styles are discussed to better understand her style and her influence on the society. Malala Yousafzai can be seen practicing both participative and laissez-faire style of leadership as she is involved in promoting girls education through social media and other news channels. She is actively involved in the process, and she takes every opportunity she gets to pass across the message. Democratic or Participative leadership seeks to obtain cooperation of workers in achieving organizational goals by allowing them to participate in decision-making. It does not relieve the leader of his decision-making responsibilities of his power over subordinates, but it requires that he recognise sub ordinates as capable of contributing positively to decision making. Laissez Faire Style (Free Reign) does not depend on the leader to provide external motivation but, the workers motivate themselves based on their needs, wants and desires. They are given goals and left on their own to achieve them. The leader assumes the role of a group member. Her actions portray her as a strong-willed woman who does not relent on her goal no matter what challenges come her way. She faced death threats from the Taliban but she did not give up on her mission to advocate the girl child education. She wrote a blog on the issue without fear of the threat she had received. This resulted in an attempted assassination that failed. She recovered from the injuries sustained with increased vigour to promote girls education on every platform she had.

HRM practitioners Essay Example | Topics and Well Written Essays - 1750 words

HRM practitioners - Essay Example The concepts underlying the management of human resources of international corporations are evaluated in relation to a multitude of factors, including workforce diversity which incorporates culture, race, religion, gender, and sexual orientations, that affect their success and existence. Managing diversity should incorporate variables which are critical in operating on an international scale. In designing the organizational structure for international operations, the human resources structure should meet both the strategies of the home office and the requirements of the local market. The most critical and relevant variable in the design of the organizational structure is its people or human resources since they are the ones directly involved in the company’s day-to-day operations. In this regard, the objective of this essay is to proffer the role that human resources management play in internationally located companies focusing on managing workforce diversity. The discourse would outline strengths and weaknesses related to diversity in the workplace. Finally, the priorities in managing such international staffing groups well would also be determined, as required. The Business Dictionary defines workforce diversity as â€Å"similarities and differences among employees in terms of age, cultural background, physical abilities and disabilities, race, religion, sex, and sexual orientation† (2010, par. 1). Business organizations exist for a particular purpose. The distinguishing characteristic that differentiates one from the other is the market where each operates. Lee Iwan, a professional with extensive cultural and international experiences international business stipulated that international organizations are considered either importers or exporters of products and services with absolutely no financial investment across borders (Iwan, 2007,

Analysis of Ti Tonic

Analysis of Ti Tonic Submitted by : Anubhav Singh   Ã‚   INTRODUCTION Ti-Tonics are propelled mixes of characteristic tea concentrates, fiber and plant polyphenols, intended to extinguish your thirst and sustain your body. Polyphenols are natures most intense cancer prevention agents and protectants.Its one of its kind products in the world in which the ingredients come from the wine making industry and fuse them to the beverage. Ti Tonic is injected with New Zealand grape seed that is normally removed utilizing our 100% Aqua Pure ® prepare that utilizations just water to extricate the bioactives from these organic prfoduct. This implies the bioactives are separated in their regular shape and not harmed by solvents, or brutal concoction extraction strategies. Whats more no substance or dissolvable buildups are in the last item. Solidify drying of the last item guarantees the movement of the concentrates is kept up and not pulverized.(Whats special, ti-tonics.com) Currently major export market is Australia. Ti Tonics won award of Best Tea Beverage by NZJBA which is New Zealand Juice and Beverage Association. Products offered by Ti Tonics are : Pomegranate Super Tea Blueberry Super Tea Passion Super Tea Mango Super Tea Nectarine Super Tea My market analysis will be conducted in India which is second Largest in terms of population after China. Market Research Analysis Tool I will be using PESTEL for this market research as PESTLE investigation is a market examination apparatus that considers outside variables that can influence a business. It gives a bird eye viewpoint of the whole environment from an extensive variety of focuses that one needs to check and screen while pondering on a particular idea/plan. PESTLE is the abbreviation which, when expanded stands for: P PoliticalE EconomicalS SocialT TechnologicalL LegalE Environmental POLITICAL: India Vote based system is the point of convergence of the Indian political framework, however is frequently compelled by social strains because of religious, position and semantic differences. India is the biggest vote based country on the planet and standards of popular government are profoundly dug in the Indian political framework. Indian assorted qualities is reflected in the elected political structure of government, where power is shared amongst states and the inside.Foreign Policy: After a time of unmistakable comrade/communist predisposition, India has step by step warmed up to Western Europe, the US and numerous other outside nations. India is likewise taking a shot at unhindered commerce assentions (FTA) with Canada and the EU to change exchange encourage and fortify its two-sided associations with the two districts. New Zealand- New Zealands political framework has a relative representation framework that gives rise to chance to both the gender; male and females. The nation has high scores in the World Bank administration pointers for 2014, which shows a solid democratic set-up and political security in the nation.The nation is additionally executing the New Zealand Inc. technique, which plans to enhance the nations outer export and import through strong foreign relations. The technique is relied upon to cover India, China, ASEAN, Australia and the Gulf Cooperation Chamber (MarketLine,2015) OBSERVATION:India is a political stable country; a relentless government does not mull over authoritative issues to effect business. On the other hand possibly it makes decisions and controls that pads relationship from political unbalanced attributes. There wont be any political danger in introduce this new healthy organic tea to Indian markets. ECONOMICAL FACTORS : INDIA Second largest workforce in the world India is home to the second biggest workforce, which is relied upon to increment altogether throughout the following four decades. This gives India a critical edge over contenders, for example, China. According to Survey, India a haven of stability amidst gloomy global economic landscape (Economic Times,2016) Global Workforce (millions),2014-19 Size of workforce in 2014Size of workforce in 2019   Ã‚   China 706.8 683.9 India 437.4 472.2 United States 136.0 140.7 Brazil 94.3 98.7 Russian Federation 66.2 66.7 Source Market Line Developed equity marketIndian value showcase has indicated enormous change throughout the years, on account of the control by SEBI (Securities and Exchange Board of India). SEBI is the controller of securities market in India. Indian value markets have ended up world class, all because of the push towards progression and strong control. Indian value markets have been named as one of the best in Asia, and the current governments push to open up the economy, has made the business sectors look all the more alluring. Securities exchange capitalization as a rate of GDP has ascended over the current years.( http://web.b.ebscohost.com.ezproxy.auckland.ac.nz/bsi/pdfviewer/pdfviewer?vid=21sid=b961b8a7-3983-4024-bcd9-636fef4e0edd%40sessionmgr101hid=124 ) New Zealand Resilient banking sector: The country has an adaptable keeping cash zone that weathered the overall fiscal crisis well. As of November 2014, there were 25 enrolled banks in the country. Australia and New Zealand Banking Group, Auckland Savings Bank, Bank of New Zealand, Kiwibank, and Westpac are the five essential trading banks. Out of the total enrolled banks, ten enlisted banks work in the country as branches of abroad consolidate banks.(PESTLE NZ) OBSERVATION- This information demonstrates that Indian economy steady and developing, it will be proposed to be a decent market for this sort of business. SOCIAL FACTORS: India-India is the most populous nation in the world after china with more than 1.2bn people.Current strength with social aspects are urrent quality with social perspectives are the developing extent of youthful people. The middle age in India was 27.3 years in 2015(CIA The World Fact book). Around 94.05% of Indias populace was assessed to be less than 65 years of age. Besides, 65.96% of the populace was assessed to be in the working-age gathering of 15-64 around the same time. Indian individuals put stock in enormous and rumoured brands. So they will incline toward huge and most presumed brand. New Zealand-The social scene of the nation is solid with a streamlined social welfare framework, human services administrations, and education. The nation has scored high on human advancement through great levels of social insurance, education, and salary. Future during childbirth is 80.90 years for the aggregate populace starting at 2014(country PESTLE, MarketLine, 2015). Newborn child death rate remained at 4.6 for every 1,000 live births in 2014, which has been an astounding accomplishment (CIA-The World Factbook).As per the UNDP Human Development Report 2014, the HDI for the nation is 0.910 and it is positioned seventh among 187 nations, a solid accomplishment.New Zealand also holds a strong educational sector which reflects in the high enrolment rates of 5-14 year-olds, which was at 100% in 2013(OECD Economic Survey, 2015). OBSERVATION:Ti Tonic will not face much difficulties in launching their product as there are more of younger population in India and they always look forward to try something good which is good in taste and healthier as well. TECHNOLOGICAL FACTORS : India- India has gained critical ground in the innovation segment. This is reflected by a sizable increment in the quantity of innovation establishments and number of licenses affirmed in the nation. Solid advance has been made in the telecom, IT, and IT-empowered administrations parts, and the nation has gotten worldwide acknowledgment in these regions. Despite the fact that India was a late starter in the biotech area, it has now settled a strong global reputation.In spite of the fact that the administration has been proactive in its endeavours to empower development in the innovation part, the nations Research and development consumption at 0.8% of GDP is much lower than that of other developing markets, for example, Brazil and China.( Country PESTLE, Market Line, 2015). As a result, Indias extent of cutting edge made fares, which are items with high RD power, has slacked behind its associates.India lacks in term of developed countries, as major population lives in rural areas so India needs to push to urban infrastructure and able to provide proper power supply to the sectors and develop its weak sections like high transportation costs , storage problems and not living up to the standards units food and beverage industry. New Zealand-New Zealand is very much furnished with institutional abilities for advancement and RD. Be that as it may; the low RD use is likewise reflected in the low number of licenses granted to the nation. The administration has reacted to the languor in development with specific measures. These are probably going to be viable over the long haul.(Country PESTLE, Market Line, 2015). Strengths of the New Zealand technological sector are institutional capabilities for innovation and strong ICT sector (Information and communications technology. OBSERVATION Organization needs to make suitable courses of action so as to profit appropriate mechanical offices with a specific end goal to defeat high transportation cost, sporadic power supply and capacity issues. ENVIRONMENTAL FACTORS : India Indias developing populace has put an inordinate weight on characteristic assets, for example, water, backwoods, sand, rocks and minerals, and nature. Quick urbanisation and industrialisation has bothered the issues of contamination and appropriate sanitation, representing a genuine risk to biodiversity. An inordinate dependence on fossil powers for the expanding vitality requests of the countrys enormous populace has expanded Indias share of worldwide nursery outflows. Truth be told, the air in a large portion of the urban communities in India is perilously contaminated.Climate Action Plan India while submitting its climate action plan to the United Nation body in Bonn, Germany, in October 2015, made a commitment to increase its share of clean energy to 40% of its total energy, by 2030(India PESTLE report, MarketLine 2015) It pledged to fight the climate change by taking the energy efficient route and by systematically cutting down its emission intensity. It also clarified t he assistance that it requires from the developed world in face of technology transfer and cheaper access to international finance, including the Green Climate Fund. New Zealand- New Zealands natural issues are very much overseen, with different approaches being executed for ecological protection. The nation has arrangements checking air quality, biodiversity, environmental change, vitality, risky substances, and asset administration and wastage control. The nation has taken numerous activities to enhance its air quality and has set up new gauges under the National Ecological Standard on Air Quality to empower the business to accomplish larger amount of consistence. OBSERVATION:India being biodiversity , and its own well renowned vineyards- SULA Vineyards, Nashik, the manufacturing of Ti Tonics can be carried out as the main ingredients come from the vineyards, so this can also reduce the export and import cost to the country. LEGAL: Rules and Regulations- Government goes ahead with a proposal to levy a steep 40% goods and services tax (GST) on such beverages (The Economic Times, December 5, 2015).due to increasing health diseases. Reserve Bank of India (RBI) has chosen to take 2% for exports and 1% for domestic sales on the utilization of foreign exchange check and brand name. Organization that is framed in India by non-natives are subject to pay the expense same as some other residential organization i.e. 33.66% Food And Health Safety: INDIA- FSSAI (Food Safety and Standards Authority of India Recently due to presence of lead in the Maggi which is the product of renowned company Nestle, FSSAI banned the maggi in India which costed Nestle $67 million. (Erika, F. April 2016) NEW ZEALAND- NZBC (New Zealand Beverage Council) According to a recent article Govt take all important measures to keep its food and beverage standards high and up to the mark. Recently A minister has suggested that the recent outbreak of white spot disease that has threatened to destroy a third of Australias farmed prawn industry could be blamed on seafood importers knowingly selling diseased goods which is now being taken care of. (FSANZ, Jan 2017).Also, New Zealand government is likewise wanting to acquaint assess on beverages with confine the measure of sugar devoured by youngsters (Broughton C, 2016). Observation- As Tonic Ti will be presented in India, it need to stay aware of all the new standards and controls and furthermore, This can influence the cost and this will specifically influence the offers of the item. SIMILARITIES AND CLASHES: BACKGROUND TO INDIA-NEW ZEALAND TRADE : New Zealand has a longstanding and amicable association with India, strengthened by regular social connections, for example, a typical dialect, popularity based conventions, and donning relations. Truly be that as it may, this relationship has not brought about exchange extension between them.In 1986, a Trade Agreement amongst India and New Zealand was marked which accommodated the foundation of a Joint Business Council and a Joint Trade Committee ((New Zealand High Commission to India). India has received a Look East arrangement, and has joined cooperation in territorial foundations, for example, the East Asia Summit (EAS) and the ASEAN Regional Forum (MFAT, 2010). This has implied that India and New Zealand are associating all the more consistently in the provincial setting. Indias Share in World Trade Source UN Comtrade Database New Zealands Share in World Trade Source UN Comtrade Database As of now respective exchange streams amongst India and New Zealand are at beneath anticipated that levels analyzed would the worldwide exchange profiles of both nations as uncovered through exchange streams. Respective exchange is additionally limited to a tight scope of items. Regardless of the way that there is impressive potential to both increment and expand exchange given the exchange complementarities that exist between the two nations that so far remain moderately undiscovered.The stunning growth of China and India since 1990s has basic impact on trade. These economies considerable markets with bewildering advancement and related open entryways give the associations and associations dynamic business open entryways and additionally have given unrivalled wander returns. The little size of the New Zealand grandstand makes for it more obligatory, to find and explore exporting and international investment opportunities. Purchasing Power Parity (PPP) :It alludes to the amount of the cash expected to buy a given unit of a good, or basic set of merchandise and enterprises. Purchasing power is unmistakably dictated by the relative average cost for basic items and swelling rates in various nations. Acquiring power equality implies levelling the purchasing power of two monetary nations by considering these averages cost for living and swelling contrasts (Economics online). 17.00 Indian Rupee is proportional to one US Dollar in regards to purchasing power in 2014. (World Bank Report) GNI Per capita Income for India (market conversion scale) $ 1610 If we talk about both the countries, the purchasing power differences between both are as follow respectively: New Zealand holds 62 rank worldwide in terms of the GDP Purchasing Power which is 168,187 (billions of $)(Revoly, 2015) Source mecometer.com GDP Purchasing Power Parity of India secures 3rd rank worldwide in terms of Purchasing Power which is 8,642,758 (billions of $).(Revoly, 2015) Source mecometer.com The above figures clearly shows that the India holds a lead in terms of purchasing power and launching a new business in India can be a good idea and can get a fortune in returns if scaled properly. Clashes that the company might face while entering the Indian market are: Existing competitors in the market like organic India. Convincing people to use organic products. Many people still believe in good old taste and production. Due to religion, some might not prefer as it contains ingredients from vineyards. Targeting the right segment with right pitch. TARGET MARKET: As the product offered by the company is organic, the target audience would be different. It is important for the company to understand who their target audience would be. For this particular product it is important for the company to target the niche market or niche consumers in the society.The target audience could also be the educated society or the younger population. As India has a large population of young and educated people. It would important for the company target this audience.Also, the younger generation is more health conscious that the other segments of the society. It gives the company an opportunity to enter the market using this target audience. Also the product being expensive it is important for them to market the product to the people who can afford it and have the disposable income for it.The company should focus on the consumers of Tier 1 and tier 2 cities of India. Demographic: Understanding demographics assumes a urgent part for an organisation to go into another market ,Being second biggest on the planet after China regarding populace, with larger part of youthful era need to focus on the this dominant part as this portion is more well being cognizant and alongside focusing on the speciality fragment. when we are discussing the demographics for India , an organic must be exceptionally cautious in comprehension the particulars An new entry segment needs demographics to distinguish the perfect shopper for his item or benefits and create promoting techniques, for example, item bundling, notices, business area and estimating.The long-term story for Indian food consumption is promising, as a young and increasing population, coupled with rising incomes, will drive growth.The government is effectively looking for interest in the herbal and organic industries, proposing that organizations communicating an intrigue would be allowed an extremely liberal speculation atmosphere. Below is the graph to get a better view of Indians expenditure on non alcoholic drinks : Occupation The primary focus of our item is youth populace and the general population who are working since short time. As indicated by results 19,948(000) are the youthful era. this era is dependably favour well being cognisant beverages. So this can be a positive flag to offer our item to our objective market. (Choudaha, 2012) Geographical :One of the main factors that the group could use in their division technique is geographic. This would permit the group to break the market into areas by atmosphere, density, market size, etc. Many organizations utilize atmosphere if their items or administrations depend on the climate.India being well positioned on the globe, experience all the seasons.Geographical front will not affect our product much as its a organic tea product which comes with different flavours so it can be consumed in any time of the season. The interest in healthy drinks in the urban business sector has developed at 22% CAGR in the course of recent years, while the comparing figure for rural markets is 18% CAGR (compound annual growth rate). (Sharma,2016). Psychographic And Human Behaviour : Psychographic Segmentation is utilized for the most part to focus on a specific gathering from inside a population. Psychographic Segmentation is one which utilizes people groups way of life, their exercises, premiums and also sentiments to characterize a market portion. Psychographic Segmentation is very like behavioral division. Be that as it may, Psychographic Segmentation additionally takes the mental parts of purchaser purchasing conduct into records. These mental perspectives might be buyers way of life, his social remaining and additionally his AIO. (Bhasin, 2016) Lifestyle: India involves majority of young population. Yet, the way of life of todays youth is changing from partying to more into stay fit and healthy and this gets in favour of following healthy diet and food habits.This is the best time to promote this unique organic drink into Indian market. Social Class:Distinctive purchasers fall in various social classes. This depends for the most part on their purchasing power. The purchasing force is influenced by the foundation of the client, his salary and in addition his ways of managing money. The client will dependably purchase to keep up his social class. Subsequently being organic product, this remains in the niche segment, Ti Tonic need to remember both Lifestyle and additionally social class. COMMUNICATION METHODS: Digital Marketting : Online networking is exceptionally being used nowadays. Online advancements should be possible through Twitter, LinkedIn, Facebook, Blogger etc. We can make online journals, we can make page on Facebook and Twitter. This will help us to showcase our items among paople populace. Posting advancements on locales that get overwhelming human collaboration is one way to deal with get the word out about your business, for instance, we can utilize Facebook or MySpace having broadcasting programs with advancements exceptionally fitted to a particular statistic populace. These ads seem just nearby profiles that meet the motivations behind your things target business division. In like manner, we can utilize Google AdWords organization to post online promotions this administration is exceptionally to post advertisements Television Advertisements :T.V business are the most ideal approach to showcase any item to the intended interest group. Relationship of the item with a prestigious individual, snappy jingles, appealing state of being or serious feeling makes a strong mental relationship in the customer. In India individuals appreciate watching cricket coordinates, the promoting this item around then is the most ideal approach to draw in more clients. Print Media / Publications :News papers are the most settled kind of print media. They are all things considered taken at home, or are open at daily paper slows down, and it is the most sensible way to deal with accomplishes a huge mass of people quickly. There are numerous daily paper as per the populace. As we are focusing on youth populace we can pick the new paper that Is for the most part utilized by youth populace. This can help us to achieve an ever increasing number of clients. Boards have for the most part become mechanized, in any case they qualify under the class of print media after each one of, and the notices are imprinted on the release. These fuse substance and design generally as a blend in order to make it all the all the more captivating. Boards can be shown on the streets, under bridge, in some occasion. Sponsorship :Advancing your thing event sponsorship can take various structures. You may get a certification in the event program, have an on area territory where you can give out example of the item, or your association logo may appear on the publications around the scene. The most ideal approach to elevate the item to youth populace is to print the logo on the uniform of cricket group or football group. By supporting an occasion the logo of the item can be imprinted on the ticket of that occasion. This will draw in the general population for the item. CONCLUSION: The report demonstrates key model and factors that should be considered while entering into a market. PESTEL has given us overview of both the countries and where they stand in terms of feasibility to do business. Choosing India as an entry market could be beneficial for the company because of its large population and increasing awareness among people regarding health and awareness.By doing PESTEL for working together on Indian market, we have inferred that there are numerous many points of interest with few impediments.Taking a gander at Political and lawful, India government is arranging forced laws and assessments to make individuals devour less sugar sweetened drink, if these laws and expenses will be forced then it is less demanding to work together in Indian market. Looking at soundness of nation, there wont be any issue with respect to this point as India is a stable economy.In Economical element PPP (Purchasing Power Parity) is most essential things in perspective of GDP. The discovering demonstrates that PPP of India is route superior to New Zealand. This can be sure flag for selling our product.As indicated by the reviews, natural items will be most ideal items in not so distant future in Indian market, so this will favourable position for the organisation to offer it in Indian market. In India individuals are more worry about their well being in perspective of devouring beverages and refreshments. Individuals dont incline toward more sugar sweetened beverages. Government is likewise spreading mindfulness about this issue, this can be a major favourable position to offer the item. Taste is the most critical issue in attempting any new item. In India individuals dont want to attempt another flavor so this can be somewhat testing to get more purchasers. Looking at the market analysis results, we can conclude that YES we can do business in India. http://www.ti-tonics.com/ http://economictimes.indiatimes.com/news/economy/policy/proposal-of-40-gst-on-aerated-drinks-tobacco-could-severely-hit-both-sectors/articleshow/50046110.cms http://www.nzbc.nz/industry/news.asp# Economic Times, 2016 http://economictimes.indiatimes.com/news/economy/indicators/economic-survey-2016-india-a-haven-of-stability-amidst-gloomy-global-economic-landscape/articleshow/51151707.cms India pestle http://content.ebscohost.com/ContentServer.asp?T=PP=ANK=113278756S=RD=buhEbscoContent=dGJyMNXb4kSepq84xNvgOLCmr0%2BeprBSsKa4TbaWxWXSContentCustomer=dGJyMPGotkiwq7JRuePfgeyx4Ivn NZ PESTLE http://web.b.ebscohost.com.ezproxy.auckland.ac.nz/bsi/pdfviewer/pdfviewer?sid=35921c1e-bdb0-4624-afc1-d13c0593b08a%40sessionmgr104vid=3hid=124 OECD New Zealand Economic Surveys-http://www.oecd.org/eco/surveys/New-Zealand-2015-overview.pdf MFAT Evaluation report 2010-https://www.mfat.govt.nz/en/aid-and-development/our-approach-to-aid/evaluation-and-research/evaluation-reports-2010/ Economics online http://www.economicsonline.co.uk/Global_economics/Purchasing_power_parity.html PPP conversion factor, GDP (LCU per international $). (n.d.). Retrieved from http://data.worldbank.org/indicator/PA.NUS.PPP?locations=IN List of countries by GDP- PPPhttps://www.revolvy.com/topic/List%20of%20countries%20by%20GDP%20(PPP)item_type=topic Dr. Statistics on Indian Higher Education 2012-2013. (n.d.). Retrieved from htt

Henry David Thoreau Final

Henry David Thoreau uses contradictory tone in both â€Å"The e Moon† and â€Å"Indeed Indeed I Cannot Tell† to convey that love will always overshadow hate Furthermore, Henry David Thoreau use of contrast in tone portrays that d ring a time of secrecy, scandals, and mischievous actions, love will always neglect the dreads LU moments in life. â€Å"The Moon† is a dramatic poem about a man that expresses his amorous feelings towards a woman. The man has many problems in his life and the woman does not bring g any luck, but her light gives him hope.Hope that even though he is going through many memo nuts of secrecy, scandals, and mischievous moments that everything will eventually get better . Henry David Thoreau does this by personifying the moon as a lady and showing that his 10 eve for her helps him see all his bulky abundant problems seem small and limited. His love for the moon, lady, helps him realize that life is valuable and that there's no reason to abhor the life he I ivies.Moreover, Henry David Thoreau talks about how the moon, lady, â€Å"does not wane, but m y fortune,' which her rays do not bless,/ my wayward path declined soon,/ but she shines not the less† (Thoreau 71 0) in order to show the contrast between his frightful life and the power an d beauty of the moon. Henry David Thoreau uses tone shift in every other line in order to con trash himself with the moon, he uses a disconsolate tone when talking about his life in order to show that he is weak.Afterwards, he shifts to a omnipotent tone to describe the powerfulness s of the moon, lady, and that compared to him she will never become weak. He talks about how s he does not ‘Wane†; therefore, she does not fade, but he then he talks about that his fortune does fade making him seem powerless. He also talks about how she does not bring luck to his fortune e and that he took the wrong path that will soon be declining and bringing adversity to his life. La sta y, he talks about how none of that matters because the moon does not shine any less; t wherefore, she gives him hope that one day everything will turn out okay.The contrast is shown aft r every other line because he goes from describing his calamitous life to describing the influent al light of the moon to show how strong her light and beauty is. The moon is a reminder that t beauty still exist even in the darkest moments of ones life and his love towards the moon, lady , helps him see beyond his problems and the life he abhors. Likewise, Henry David Thoreau use of tone shift conveys that no matter h owe much hate and disgust you feel towards a person, there's always going to be a spark Of love u ender all that loath. Indeed, Indeed, I Cannot Tell† is a dramatic poem about a man and a choice between lover or hate. The man starts of hating a certain person and doesn't want to believe the at he truly loves them. He thinks that loving the person is some kind of sin and that he is not al lowed to love. Time starts to pass by and no matter how much he tries to hate the person 10 eve strikes him every time. He finally realizes that he can not truly hate the person no matter how much he tires. He figures out that love can not be hidden and that love will always find a away b ace to him no matter how much he tries to push it away.Hate can not always be a disguise f or love because love will always be able to break through the cracks of hate and when it does I can not be controlled. In addition to, Henry David Thoreau tone shift helps the reader s e the confusion Henry has about whether to love or hate the person. The tone shift is mostly n deiced in lines seven through twelve when Henry starts to talk about how he, â€Å"O, I hate thee with a hate/ That would fain, annihilate;/ Yet sometimes against my will,/ My dear friend, love the still. If it were a treason to our love,/ And a sin to God above,† (Thoreau 712). Henry uses a tone of abhorrence when talk ing about how much he hates the person, but then shifts to a tone o f affection to show owe much he wants to love the person. At first Henry starts talking about how he hates the person with so much hate that it will soon destroy him. He then shifts to talk Eng about how sometimes against his will he still loves them. Lastly, he shifts back to talking a bout how loving the person is a betrayal and a sin to the God above.By using tone shift the re adder can tell that Henry does truly want to love the person, but he is afraid to because he believe sees its a sin to love a person so much. Therefore, he tries to use hate as a disguise in order to make e himself believe that he doesn't not love the person. He soon sees the reality that he can't hate the e person and that his love towards the person is too strong to be hidden; therefore, he agrees that he does love the person. He knows that it's not right to love the person, but with hate comes 10 eve and eventually love starts to take ov er uncontrollably and there's nothing that can stop it.Furthermore, in both â€Å"The Moon† and â€Å"Indeed, Indeed, I Cannot Tell† Henry David Thoreau uses contradictory tone to portray that that love will always dominate hate, b UT at the same time he gives the poems their own unique styles. Thoreau poems both illustrate t e power of love, but in two different scenarios. Thoreau use of contradictory tone in â€Å"The Mo on† and â€Å"Indeed, Indeed, I Cannot Tell† illustrates not only how love can overshadow hate, but also how much of an impact love has in peoples lives.Moon† illustrates a man with a life full I of faults and his love for the moon, in this case a lady. Henry illustrates the impact of love BBC reading a scenario where the love Of a man towards a lady, moon, helps him loss sight Of all his t rubles in life. He makes the man go through many problems, but he doesn't let the man lose t he thought of love. In he end the love he has tow ards the moon,woman, helps the man realize that no matter what situation he is in his love will never alter.By only focusing on the good, in this case love, the man realizes that life is precious and that there's not a reason to abhor it no matter what challenges are being faced. While â€Å"The Moon† illustrated that love is powerful by using nature, â€Å"Indeed, Indeed, I Cannot Tell† illustrates the power of love by making It simple e and using a man that just simply believes he hates another person. â€Å"Indeed, Indeed, I Cannot Tell† is also a poem written by Henry David Thoreau that emphasizes the power of love. Indeed, Indeed, I Cannot Tell† helps the reader picture ho w love overshadows hate, but in a different scenario.In the poem there's a man that starts out hating a person with a passion, but the hate turned out to be a disguise for his love to wards the person. The man talks about how the person disgust him and how he doesn't know w hats eas ier to either love or hate them. Throughout the poem he keeps trying to convince himself that he hates the person and that there's no possible way that he could ever love them. As the poem starts to come to an end he admits that he really does love the person, but it wasn't his intent ion to love them.The poem shows that everyone has hidden love and that hate only occurs who en love is present because no one ever wants to believe that a person could love someone with so much passion; therefore, hate is a disguise for love. Henry David Thoreau used different see Marion in the poems in order to warn people that love is to be taken seriously, but he used contract actors tone in both of the poems to get the message out. By creating different scenarios, but using g the same tone Henry David Thoreau helps the reader gain some knowledge on how love imp acts different people in different ways.In conclusion, different people have different experiences, but love has the same amount of power. Some people are afraid of the thought of love because maybe they ha eve experienced love in a different way than others. Love can seem like a bad thing but if love is ex perceived in different ways it will leave different scars. Some scars might be bad and want to be forgotten, but they are there as a reminder of the mistakes that don't need to be repeated. Other scars are there as a reminder of how much of a difference love can cause and to show the b tackle that come with love.Henry David Thoreau flawlessly takes his experiences with love and hate and turns them into different scenarios to show the audience that love and hate can be experienced in different ways. In doing so, he is able to create the image that love will not alt err and that it will always stay same under every single circumstance. Henry David Thoreau, a p helicopter, chooses to take love and hate and show his audience that just because problems late r love doesn't. He helps his audience realize that hate is power ful, but hate really never is felt.

Frankenstein and Blade Runner Comparative Study Essay

Through a comparative study of Mary Shelley’s novel Frankenstein and Ridley Scott’s film Blade Runner it is possible to gain an understanding of the notion of what constitutes humanity. Despite bearing different contexts, the texts embody parallel values that reveal the fundamentals of human nature. Shelley uses elements of Gothic literature and Romanticism to highlight the value of moderation through Victor Frankenstein’s pursuit of knowledge and the resulting ramifications. Similarly, Scott’s film, set in 2019, reflects concerns of the late 20th Century and the consequences of emerging technological advancements and globalisation. In addition, Scott demonstrates Post Modern views of the nature of our existence in a world of rampant corporatism. Ultimately, both texts are shaped with the values of their respective contexts but each explore the dangers associated with the usurpation of God by man, emphasising the inexorable nature of humanity. Shelley’s Gothic novel, Frankenstein, explores the complex nature of mankind by considering the consequences of an unrestricted pursuit of science. A rise in scientific experimentation with Galvanism during Shelley’s time is reflected through the protagonist Victor as he uses it to bestow life. Shelley portrays Victor and the Creature as complex beings, demonstrating both inhuman and human qualities. Despite this, the subsequent rejection by his creator and the De Lacy family drives the Creature to ‘eternal rejection and vengeance of mankind’. Victor’s initial response when meeting the creature, demonstrates his savage, cruel treatment and lack of responsibility towards his creation. â€Å"Devil I exclaimed†, â€Å"Do you dare approach me? Begone vile insect!† The Satanic imagery of ‘devil’, positions the creature as evil and through the rhetorical question and exclamation, we learn of his aggressive and contemptuous feelings towards the creature. The metaphor of ‘vile insect’ further reflects Victor’s disgust and anguish in creating his being. This reflects Frankenstein’s superiority in comparison to what he sees as an inferior, inhumane object. In her Gothic novel, Shelley demonstrates to audiences the question of who we are, through the actions of Victor and the Creature and the questions of what constitutes humanity during her time. Similarly, Scott utilises the film noir genre to depict the dystopian society during LA 2019, whilst reflecting concerns of power and unrestrained knowledge on the world. Scott is influenced by concerns from the 1980’s of capitalist greed, eventually influencing society’s treatment of the environment, reflected through Tyrell’s main objective, â€Å"commerce is our goal†. The opening scenes reflect a dystopian world enthralled by technology and consumerism, shown through the neon bright lights. The extreme long shot highlights the blazing fires within the gigantic city representing a dystopian world and a reflection of hell. The contrast of the blazing fire against the dark city portrays the absence of nature of LA in 2019 and a world encapsulated by technological overload. This gloomy image is reinforced with the non-diegetic sound of the aircrafts, providing the responder with an eerie atmosphere. The effects of the rise in scientific advancement are emp hasised through Tyrell’s isolation, much like Victor in Frankenstein. Despite differing contexts, both Shelley and Scott portray these notions and reveal their effects on humanity and the world. Furthermore, Frankenstein is a cautionary tale as it warns of the dangers of attempting to usur[ God, through contrasting images of the Romantics view of the sublime. The depiction of the beauty of the outside world reflects the Romantic concern regarding the preservation of nature in which the Industrial revolution was a precursor for. Victor seeks the natural world to mollify his anguish about the recent deaths of William and Justine. Shelley’s vivid descriptions of the natural landscape convey a Romantic appreciation of the beauty of nature, but they are intertwined with a sense of Gothic terror. The â€Å"eternity of such scenes†, the â€Å"savage and enduring scenes† and the â€Å"wonderful and sublime† feeling of the natural world enables Frankenstein â€Å"to forget†. The use of bucolic imagery shows the value that Shelley places in the beauty of the natural world. The fact that nature enables Frankenstein â€Å"to forget† his guilt fo llowing William’s murder indicates a strong connection between humanity and the natural world. â€Å"While I watched the storm, so beautiful yet terrific†¦This noble war in the sky elevated my spirits† Shelley’s use of rich imagery as well as religious imagery in ‘elevated’ provides connotations of beauty and a pristine place. Scientific advancements during the time reflect Shelley’s concerns of the dangers of unrestrained scientific knowledge during her context. Furthermore, Blade Runner reflects a postmodern questioning of the nature of humanity whilst exploring concerns of capitalism, leading to a diminishing of moral principles. Scott illuminates the dehumanising effects of such progress, foregrounded through Deckard’s â€Å"retiring† of the Replicant Zhora. Here, the stylistic placement of the transparent cloak places further emphasis on the violence of her death, with a slow-motion low angle shot conveying her heightened sense of humanity within her last moments. The frantic camera movements before Zhora’s death indicate that she is more than just a replicant, bringing on questions of what constitutes a human, reflecting postmodern views. Additionally, the depiction of a tear running down Pri’s face whilst she lies on the sidewalk surrounded by blood combined with sultry, non-diegetic sound and that of a heartbeat, reinforces this questioning of humanity. This is juxtaposed with Deckard’s emotionless features and the monotonous drone of the droid, suggesting that our artificial creations can lead to the dehumanisation of mankind, undermining our humanist framework and hence, cautioning us of the dire consequences of unchecked scientific progress. Blade Runner reflects ideals during the late 20th century of who we are, through the comparison of the replicants and humans, and inevitability reflecting the complex nature of humanity. Despite differing time periods both Mary Shelley’s Frankenstein and Ridley Scott’s Blade Runner, explore similar concepts and values relating to their contexts. Frankenstein reflects Romantic concerns for the rise in technological overload and the effect this has, eventually leading to the questioning of humanity. Similarly Scott reflects these same ideals through Post Modern concerns of the time. Despite displaying similar concerns, both Scott and Shelley express these values and ideals in relation to their contexts.