Rationale for Developing a Crisis Communication Plan Free Essay Example, 1750 words

Every organization needs to have crisis communication strategies or plan, particularly ones in the service or retail industry like 7-Eleven. This is because as these organizations and their physical structures will be frequented by the customers regularly, relations with them have to be good. In addition, the incoming customers will be from varied backgrounds and so the stores approach has to be optimal so that it does not attack or affect their personal aspects. Thus, to manage the key target segment of customers, organizations need to develop a crisis communication plan. In addition, convenience stores like 7-Eleven will sell a wide range of products, and all the products may not be welcomed by all the segments of the customer base and common public. Like in the case of caffeine drink, Cocaine, customers and the general public could protest against the sale of particular items, and so during those times also crisis communication strategies will help. The other key rationale is, if the organizations have a preset crisis communication plan, it will enable the organizations to respond immediately and effectively when the crisis arises. We will write a custom essay sample on Rationale for Developing a Crisis Communication Plan or any topic specifically for you Only $17.96 $11.86/page As Tomar (46) states today s 24-hour news cycle along with gotcha journalism leads to a media firestorm, when a crisis involving big and well-known organizations takes place, thus impeding the ability of the entity to effectively respond to the demands of the crisis.